The Deal with Self-Promotion
A while back I was having a conversation at an art gallery with the curator and another artist. As I am trying to explain my vision and technique the artist said in a sarcastic tone: “You like to talk about yourself a lot”. Although I wasn’t talking about myself I replied: “Yes, I do. You are not going to promote your work for me, are you?”.
The deal with self-promotion is not about talking about yourself or self-adulation. The deal with self-promotion is that no one else can explain or describe your vision and ideas better than yourself. We all have a way to explain what we do. I can be very passionate when explaining what I do. I add a little drama to my explanations too (that might be in the blood or the comedian in me… or both). Explaining my art is no exception. I get very excited when I describe my ideas and process of each piece. I like to tell the stories of the people I teach and encounter and their testimonies because I truly enjoy seeing people happy and satisfied with the experience of art. I am not talking about myself, but I have to talk through myself.
I came across an article by Nathan Hangen, The Art of Shameless Self-Promotion. Hangen stated the difference between self-adulation and self-promotion. The first is when people exalt themselves and their accomplishments in a prideful manner. The second is when people share their vision, concepts, and ideas. The last inspires something. It is important to share the ideas when people fit into them.
It is not about you or what you know. It is about what you do with your knowledge. Powers don’t define a hero. Superman and Zod have the same powers. Each one decided what to do with them. Ideas, vision, and knowledge are like superpowers and part of who you are. What you do with them is up to you. I won’t mind wearing a symbol of hope on my chest. I will wear it shamelessly not for my own sake but for the sake of others. Finding some enemies on the way is just part of the deal.


It is very possible that half of the people who see my work ask this question: How long does it take to finish something like this? I take it as an honest question. We humans are trapped inside the clock. Even when traveling to another place we don’t ask how far it is waiting for a response in miles or kilometers. We want to know how far it is in time measures: “How long does it take to get there?” We create deadlines in an attempt to beat time. The workplace establishes a shift based on hours. In many of these places it is of little importance quality and production than the time spent there. We are measuring nanoseconds to switch from one screen to another with a touch of a finger and we panic if takes “too long”. Even sharing a cup of coffee with someone is based on how much time they have for us at that moment. It seems that control is leaving us out of control and ripping away some of our humanity.
The measure of time in art is not about how long it takes to make, but how long it took the artist to master the technique to make it happen. It is about how long it took to study and understand how to turn the idea into life. Time for the artist is about thinking how to pour the self on that piece. I can finish a painting in an hour or two, but it took a long time to get to that point. Even so with sculpting. I can finish a sculpture in a day but it took many years of practice, effort and sacrifice to reach a comfort level of my technique. However, the joy of creating and the bliss of the moment should not be shortened or retrained by time. The feeling is too good to rush.


The Joy on Her Face
Wow! If you could only see the joy and satisfaction on their faces when they saw their work ready to be displayed. Their peers were very impressed and began giving compliments. They were so happy. I must confess I almost cried. They were so excited and proud of their creation. That for me is one of the most rewarding aspects of what I do. The satisfaction I get when I see them happy is something I don’t have the intellectual capacity to articulate in words.
Read also Sculpting With Your Heart
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